Intoducing Precise® Canned Cat Food:
A Healthy New Food for your Feline Friend

Ever since Precise® pet food was introduced in 1992, they’ve earned a reputation for pushing the envelope in the field of pet nutrition. In human food and in pet food, the biggest name isn’t always the best. When you want the best baked goods or the freshest produce, you go to your neighborhood bakery or farm stand. Supermarket and mass merchants may carry super big brands, but they aren’t necessarily the best foods for your special feline friend. So while Precise® is a brand you won’t find everywhere, chances are it’s the one that’s better for your pet. They are a family owned company that’s more than dedicated to quality. They’re obsessed with it.

That’s why Precise® isn’t just a premium pet food, but a super-premium pet food. Sometimes it takes a company like Precise®, a smaller; family owned pet food company, to bring this caliber of quality and nutrition to pet owners.

Their state-of-the-art manufacturing plant incorporates quality control procedures that are second to none. Many times each day, they inspect each ingredient that they buy and each batch of food that is made. Their standards are so high that should an ingredient or batch not meet their specifications, it’s rejected. Period.

All Precise® foods are natural.
Precise® formulas are up-to-date and incorporate recent nutritional knowledge. For example, their unique preservation system using natural antioxidant vitamins and lecithin is as effective as the old-fashioned artificial chemical preservations used by some older brands. And at Precise®, their ingredients are listed clearly on the product instead of hiding behind the label.

Precise® uses only real meat protein.
The protein in Precise® comes from real meat. Many other brands use “chicken-by-products” or “meat-by-products” which is a much lower quality and can include feet and heads which can be very had on your kitty’s stomach and harder to digest.

The fat in cat food is critical for energy and the proper development of skin and coat. Precise® uses clarified, pure poultry fat in all its formulas. Poultry fat is the most efficient fat available and is rich in linoleic and arachidonic acids.

Precise® uses only natural antioxidant vitamins C and E as preservatives. Fats must be preserved to prevent rancidity. But preservatives don't have to be bad things. Precise's® natural antioxidant vitamin preservatives are actually good for your cat! There have never been any artificial chemical preservatives in any Precise® formula--no Ethoxyquin, no BHA, no BHT--never.

Precise® adds the extras!
We put Lecithin in every Precise® formula. Lecithin contains essential fatty acids that, together with our pure poultry fat, give your cat a glossy, shiny, healthy-looking coat.

We add supplementary Ester-C® vitamin C to all Precise® feline formulas. Ester-C vitamin C is twice as potent as regular vitamin C and helps to strengthen your cat's immune system.

Every Precise® feline formula is also supplemented with Yucca Schidigera Extract. This natural ingredient from desert plants reduces the ammonia odor in urine and feces. You will find that dealing with a litter box is a lot nicer when you feed Precise®.

Taurine is an essential amino acid that all cats must have for good vision and a healthy heart. The chicken meat in all our formulas is rich in Taurine. We also supplement with additional Taurine to leave nothing to chance.

Lastly, the macro minerals of Zinc, Iron, Manganese, Cobalt, and Copper, which are vital for proper nutritional health, are hard for your cat to absorb. So, in Precise®, these minerals are present as amino acid chelates. Precise® chelated minerals are more easily absorbed into the cat's bloodstream than ordinary minerals.

Precise® brings your cat eight fabulous feline formulas (Turkey, Simmered Seafare, Deluxe Medley, Chicken, Beef, Ocean Fish, Mixed Grill, and Triple Delight), as well as Growth and Senior formulas, all with top quality ingredients. Each variety is made with real meat protein rich in Taurine. There are no cheap by-product proteins in Precise®. And they have a vitamin and mineral list second to none.

Fabulous Feline Analysis:
Crude Protein (min) 10.00%; Crude Fat (min) 5.00%; Crude Fiber (max) 0.50%; Moisture (max) 78.00%; Ash (max) 1.90%; Magnesium (max) 0.025%
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Precise® Feline Senior Formula is a healthy, natural diet made from all the right ingredients to keep your cat full of bounce and vitality past the age of nine. Its protein comes from real chicken meat. It is chemical free. And its reduced-calorie formulation prevents obesity, which can lead to heart disease and other health problems.
Precise Senior Cat Formula Ingredients

Precise® Feline Growth Formula is made with chicken meat meal, and pure, clarified chicken fat, never lard or “animal fat.” Precise® uses whole grain carbohydrates. They also preserve our formulas with Vitamins C and E, instead of artificial chemical preservatives like Ethoxyquin, BHA, or BHT.
Precise Kitten Formula Ingredients

Precise® Plus Adult Formula, a wonderful blend of HIGH QUALITY PROTEINS, BOTANICAL and HERBAL ingredients, and important beneficial SUPPLEMENTS that are sure to keep your pet healthy and happy.
Precise Plus Cat Formula Ingredients