Introducing the new Innova EVO:
The Evolutionary Diet for the Modern Feline

The nutritional requirements of the contemporary household pet represent the end-result of dietary interactions between their ancestral species and their environments dating back to their origins of life on earth. Cats of today are products of thousands of years of evolution and, as such, Natura Pet Products recognizes that the basic range of canine and feline nutritional patterns over this lengthy evolutionary period is critically important in formulating a true contemporary “evolutionary” diet.

In recent years many pet guardians have become attracted to feeding a homemade or “raw” diet which they believe closely approximates this evolutionary diet.

Natura has observed this phenomenon with great interest and our researchers have spent countless hours studying the facts and learning the benefits and risks of feeding such a diet*. As a result, Natura Pet Products is proud to present Innova EVO, The Evolutionary Diet for the Modern Feline.

Who should feed EVO?
- Raw & BARF™ Diet Feeders
Innova EVO presents a new grain free alternative for meal substitution, when it's just not convenient to feed a raw meal or as a mixer to help improve the overall balance of the meal.

- Overweight Pets
Innova EVO is an ultra low-carb alternative for those concerned about excess carbohydrates in most “lite” or “reduced calorie” weight loss formulas. Scientific studies suggest that the “Atkins Diet” principle shown to be effective in helping people to lose weight.

- Performances, Shows & Traveling
The concentrated nutrition in Innova EVO makes it a perfect choice for these high stress, high energy situations.

-After Surgery orIllness as a “Recovery Diet”
Innova EVO is also an excellent choice in situations where an animal needs to have very palatable, concentrated nutrition.

-Breeders
Innova EVO is a natural choice during lactation, weaning and growth. Innova EVO meets the AAFCO Nutrient Profiles for all life stages.

Very simply: for any pet guardian that wants to feed their feline companion the healthiest food in the world!

BRIDGING THE GAP
Thousands of years of domestication and selective breeding have created a much different representation of the feline species than that of their wild or ancient ancestors. Armed with a well researched understanding of these differences, Innova EVO has been formulated to bridge the gap between the archetypal and the science-based nutritional needs of the modern day pet companion. Innova EVO is a grain-free, low carb, complete and balanced diet made with top quality ingredients under the USDA approved conditions. Innova EVO provides our highly evolved companions with a safe and convenient alternative to raw diets.

GRAIN-FREE, LOW CARB & MEATY, RAW BONES!
Innova EVO is made using many of the same ingredients found in popular raw food diets: top quality ingredients like turkey, chicken, and herring – including bones and cartilage! Using the same selection criteria you might use to shop for ingredients, Natura only deals with specially selected suppliers of hormone & antibiotic-free chicken and turkey to the human food market.

NATURAL VITAMINS, MINERALS, & MICRONUTRIENTS
Many of the essential nutrients in the Innova EVO are derived from the raw ingredients used in the formula, and not just from vitamin and mineral supplements. For example, finely ground turkey and chicken bones and cartilage supply important calcium and collagen which are importantfor bone formation and joint health. A variety of whole vegetables and fruits supply important micronutrients and health promoting phytochemicals.

FIRST DRY CAT FOOD MADE WITH NO GRAIN
Another Natura Pet Products first! This diet truly connects with the carnivore in your cat by supplying a high level of the highest quality turkey and chicken, including the flesh, cartilage, fat, bone and connective tissues attached to the necks, backs and wings. Whole fruits and vegetables are added to supply important, health promoting nutrients that cats would find foraging for food. Live, naturally occurring microorganisms are gently sprayed on after the cooling process.

FEATURES & BENEFITS

- Highest meat content of any dry cat food! Provides for maximum muscle tone and strong, healthy bones & teeth – plus unequaled great taste!

- Chicken , Turkey , Herring & Eggs provide a variety of extraordinary high quality proteins that area an unequaled balance of amino acids and bioavailablity.

- Antibiotic & Hormone Free – An intensive internal quality control system, stringent ingredient supplier specifications and an independent ingredient analysis program ensure that Innova EVO is free of any hormones, antibiotics, pesticides and chemical residues.

- LOW CARB! – Some overweight cats may benefit from a change in metabolism triggered by a low carb diet.

- Chicken Fat and Herring supplies essential linoleic fatty acids and Omega 3 fatty acids for a great skin & coat, and disease fighting benefits.

- Fresh Vegetables, Fruits & Cottage Cheese provide natural phytochemicals and antioxidants for a healthy immune system.

- A “Synbiotic”Approach to Gastrointestinal Health – Both active, live probiotics and prebiotics combine to optimize the microbial balance of the gut, which improves health, resistance to disease fighting benefits

- Optimum Amounts of Essential Vitamins and Minerals – Naturally derived vitamins and minerals , in combination with supplemental antioxidants and chelated minerals, protect cells and optimize immune system benefits.

- Finely Ground Bones in a Crunchy Kibble aids in keeping teeth and gums healthy – naturally!

- Slow-cooked to perfection – Natura's unique slow-cooking process preserves nutrients and phytochemicals in the raw ingredients but kills of any potentially harmful bacteria, making Innova EVOsafe for both your pet and your family.

- Ready to Use - Innova EVO is almost like having raw food in a bog! It's convenient to feed and requires no preparation or clean-up.

Ingredients & Analysis
Turkey, Chicken, Chicken Meal, Herring Meal, Potatoes, Chicken Fat, Egg, Turkey Meal, Natural Flavors, Apples, Carrots, Tomatoes, Cottage Cheese, Dried Chicory Root, Taurine, Herring Oil, DL-Methionine, Lecithin, Rosemary Extract, Vitamins and Minerals, Viable Naturally Occurring Microorganisms
Made from 100% human-grade food ingredients.
No fillers or additives.
No artificial flavors or colors.
Preserved only with natural Vitamin C and Vitamin E.

Crude Protein (min) 50.0%
Crude Fat (min) 22.0%
Crude Fiber (max) 2.0%
Moisture (max) 10.0%
Linoleic Acid (min) 4.0%
Vitamin E (min) 250 IU/kg
Taurine (min) 0.1 mg/kg
Omega-3 Fatty Acids* (min) 0.40%

*Not recognized as an essential nutrient by AAFCO Cat Food Nutrient Profiles.
Calorie Content
(Metabolizable energy - calculated)
3,985 kcal/kg  542kcal/cup
1 cup = 4.80 oz (136 g)

PLEASE NOTE: Innova Evo can only be sold/shipped within our distributors territory. This includes Texas , Arkansas and Louisiana Only.

If you live outside these states, please visit Natura Pet's website to search for a retailer near you.

* See FDA Guidance Document #122 “Manufacture and Labeling of Raw Meat Foods for Companion and Captive Non-companion Carnivores and Omnivores.” For copies contact Communications Staff, Center for Veterinary Medicine, Food and Drug Administration, 7500 Standish Place . Rockville , MD 20855 or go to http://www.fda.gov/cvm/guidance/Guide122.doc